Here for you, always.

Obvious Sign is a small, family owned operation, founded by parents who believe in the transformative power of words and small actions, in the strength that comes from of feeling seen, special, and worthy.

As parents and former teenagers, we know the isolation and doubt that can overwhelm us. We know how hard it is to ask for help, to admit you're struggling, to believe you matter. We also know the power of joy, and celebrating each other!

That's why we created Obvious Sign. We design apparel that sends messages of love and belonging, that hold your hand through the hard days, that amplify the joy on good days. For when friends feel far away, when the truth is too heavy to say out loud. For when you are there to see the happiness on their face, when you celebrate each other together.

We can't do it alone, so we are committing to donating 20% of all our profits to the Trevor Project.

Each item is designed and printed in the US, created with love, dignity and joy. We hope that our passion project will bring a sense of happiness and belonging to you and your loved ones, as much as it has to our family.

With love,

Milos and Milica xxoo